On July 30th, the Commerce Data Advisory Council convened its second meeting to review and provide guidance on the Department of Commerce's data. This one-of-a-kind gathering of digital technology executives was eager to dive directly into the work of the Department and provided dozens of excellent recommendations. A great deal of the feedback can be summarized as "Thumbs up. Continue the good work." Though there were some very specific suggestions for improvement areas. But as with any insightful discussion on how a business is using its information to help its customers, the conversations about improving data led to provocative and fundamental questions about the processes, tools, and skills required to deliver on the Department's strategic data objectives.